Reverse Graffiti Advertising
Eye-Catching Outdoor Brand Exposure
Why Choose Reverse Graffiti for Your Brand
Eco-Friendly Advertising
Reverse graffiti uses only water and stencils, with no paints, inks or chemicals left behind, making it an environmentally considerate alternative to traditional outdoor advertising formats.
Highly Visible in Footfall Areas
Placed strategically in city centres, outside retail stores, near transport hubs or entertainment districts, reverse graffiti adverts capture attention where people walk, pause or gather most often.
Unique and Memorable
Because it uses existing surfaces and contrasts naturally occurring grime with clean design, reverse graffiti creates messages that feel native to the environment — making them more memorable than standard posters or fly-posting.
Cost-Effective and Impactful
A single campaign using pressure-washed designs can deliver sustained visibility in multiple locations, with minimal recurring costs compared to repeated print advertising.
Bespoke designs tailored to brand, space and application
Every large format wall covering is fully bespoke, allowing designs to be tailored to the exact dimensions, layout and function of the space. From corporate branding and lifestyle imagery to wayfinding graphics and decorative patterns, wall coverings can be produced to suit any environment. This level of customisation ensures consistency with wider signage and branding schemes, creating a cohesive interior design that aligns with both practical requirements and brand guidelines.
What Is Reverse Graffiti (clean graffiti)?
Reverse graffiti transforms pavements and textured surfaces into powerful advertising space by selectively removing dirt and grime.
A custom stencil is prepared from your artwork, placed over the chosen surface, and then a pressure washer is used to clean only the stencil areas.
When the stencil is lifted, the cleaned design remains visible as a striking outdoor advert that blends environmental creativity with brand visibility.
How It Works
1. Design & Stencil Creation
We work with your artwork or brand message to create a bespoke stencil. This is typically laser-cut to precisely match your design.
2. Site Assessment
Not all surfaces are suitable. Clean advertising works best on paved stone surfaces where accumulated dirt provides contrast. Smooth dark granite or freshly cleaned tarmac offer limited visibility.
3. Placement & Installation
Our team deploys the stencil and uses specialist pressure-washing equipment to remove dirt through the cut-out areas. The result is a crisp message revealed in the cleaned sections of the surface.
4. Reporting & Follow-Up
After installation, we provide location documentation and photos so you can see exactly where and how your reverse graffiti messages have been placed.
Interested in a Reverse Graffiti Campaign?
Take your brand into the urban environment in an unconventional and eye-catching way. Contact Sign Digital to discuss your reverse graffiti campaign strategy and receive a bespoke quote.